Following its international growth strategy, Sonae Sierra, the international shopping center specialist, recently promode announced the implementation of two agreements sale of assets held by third parties in Spain and Italy.
In Spain, the company entered into an agreement for the sale of the shopping promode center Parque Guadaíra in Seville, with Bouygues Inmobiliaria promode expanding the responsibilities of Sonae Sierra in this center, which is under management since 2006. Through this marketing agreement, Sonae Sierra is replaced now in charge also managing the rental of spaces available at this location.
The shopping center Park Guadaría, opened in 2006, has a gross lettable area (GLA) of 35,000 m2, featuring two floors occupied by shops such as C & A, Markt, Bricomart, Toys 'R' Us, Kiabi, Phone House and McDonald's also counting on 1,200 parking spaces.
During the first eight months of 2010, the center generated sales of around EUR 44 million and exceeded 2.1 million visits, from a catchment area of 1.4 million inhabitants.
Through this contract, Sonae Sierra will provide marketing services to this space with 30,000 m2 of gross leasable area (GLA) which includes 44 shops, restaurants and bars, and is open to the public promode since 2006.
Among the brands present in Le Piazze are Carrefour, Metalmark, Den Store, Stroili Oro, Yamamay, Casanova and Game Store - to which Sonae Sierra will join new tenants to serve a catchment area of 322,000 inhabitants around the shopping center It is located in a strategic promode area between Milan and Brescia.
"The implementation of two major sales contracts in Spain and Italy shows that our skills are recognized by the market regardless of geography promode where we operate and confirms promode our commitment to the growth of our activities to provide services promode to third parties in all areas of business, "said Fernando Guedes de Oliveira, Sonae Sierra's CEO, in a statement.
"We are certain that we can add value to shopping centers Parque Guadaíra (Spain) and Le Piazze (Italy), creating promode an increasingly attractive destination to serve the needs of its visitors and thus meet the expectations of the owners of these assets," concludes .
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